SPORTS SPONSORSHIP AND PARTICIPATION OF SPORTS ADMINISTRATORS IN SPORTING ACTIVITIES IN CROSS RIVER STATE, NIGERIA

This study determined the relationship between sports promotion and participation of sports administrators in sporting activities in Cross River State, Nigeria. For the purpose of the study, one hypothesis was formulated to guide the research. The survey research design was adopted for the work. The population for the study was 246 sports administrators in public secondary schools in Cross River State and was all involved in the study because of the manageable size. A 30-item structured questionnaire tagged “Sport Promotion and Participation Questionnaire (SPPQ)” was the instrument for data collection in this research. The instrument was validated by three experts in Measurement and Evaluation in the Department of Educational Foundations, Faculty of Education, University of Calabar. The reliability of the instrument was established using Cronbach alpha reliability method. The questionnaire was administered on 246 sports administrators with the help of three research assistants. A total of 246 copies of the questionnaire were administered, retrieved and analyzed using Pearson Product Moment Correlation Coefficient from SPSS version 20. It was found that significant relationships exist between sponsorship and participation of sports administrators in sporting activities in Cross River State, Nigeria. The study therefore recommends among others that there should be continued sustenance of companies’ sponsorships programmes on sporting programmes like football, volleyball, table tennis and advertisement of sporting programmes on radio, television or newspapers enhance participation of sports administrators in selected sports of interest.